Irish Heart

Identity

A complete rebrand for the Irish Heart Foundation, the Irish Heart design aims to help them get their vital message heard and tackle our greatest combined killers: heart disease and stroke. The core concept is based on the idea that all of our hearts are connected, and by looking after our own heart, we look after the heart of our loved ones in turn. The design team, consisting of Adam Gallacher and Nik Dillon, created a thoughtful and flexible visual language to convey this message.

The design's unique properties lie in its ability to create an open and accessible brand that instills hope rather than fear. The visual language can adapt to different tones, ranging from informative to dramatic, serious to inspiring. By focusing on the connection between hearts and the importance of self-care, the Irish Heart design stands out in its ability to engage and inspire individuals to prioritize their heart health.

The design team faced the challenge of unifying the many activities of the Irish Heart Foundation and making their message resonate with the public. Through strategic research, brand creation, copywriting, and identity development, they successfully created a cohesive and impactful brand that effectively communicates the foundation's mission.

The Irish Heart design has been recognized for its excellence and creativity, receiving the Bronze A' Design Award in 2017 in the Graphics, Illustration, and Visual Communication Design category. This prestigious award is bestowed upon designs that demonstrate outstanding creativity, resourcefulness, and technical skills. The Irish Heart design contributes to improving the quality of life by incorporating best practices in art, science, design, and technology.